Tencent Technology Beijing inquiry message on April 6, Wireless (NASDAQ: CNTF) Di Miao and mobile communications technology (Shanghai) Co., Ltd. today announced a strategic partnership, the two sides will jointly develop a high-authorized mobile client products, and then to Barbie (TM) brand in the Chinese market.
Barbie is the world’s most popular toys, Barbie (TM) brand has also become a popular best-selling brand worldwide. Wireless and Mobile Di Miao, today announced a strategic partnership, the two sides intend to borrow Barbie (TM) brand the opportunity to commemorate the 50th anniversary of the Barbie brand to launch the first high-end mobile phone, this product is the goal of customer fashion female consumer De.
Wireless DONG De-fu, head individual and CEO, said: “in alignment to go in the high-end wireless telephone market, we propose to evolve a 1 million or overhead market cost at the high-end wireless phone. Although some of the present critical financial position, but a luxury in China market will extend to evolve and perfect. Chinese buyers a kind of luxury items to display a powerful yearn to understand and are very significant luxury brands. Internationally well renowned Barbie will commemorate 50 year celebration in 2009, thus commenced the first wireless telephone is the best opening for Barbie. This Barbie will focus the wireless telephone form the characteristics of a dignified and dignified, built-in a kind of sophisticated expertise, the major aim is the feminine buyer customers. ”
Di Miao Peng Hua, leader of Mobile, said: “We are the authorized authorized Mattel edge, we are satisfied with the junction development of Wireless Mobile Barbie brand. This stylish wireless telephone to rendezvous the expertise desires of feminine buyers, the task logo China’s wireless telephone market will go in a new time. We accept as factual that the Barbie emblem achievement is compelled to mobile telephone, because it set before the expertise, innovative conceive and powerful emblem worth package. Barbie emblem will be the 50th celebration of Memory of time to become actually well liked emblem of the international market was one time afresh recognized. The new high-end wireless telephone will be established at No. 550 Huaihai Road, Shanghai Barbie Flagship Store release. With the support of Wireless, we accept as factual that this task should The two edges will help to conceive a brilliant future. ”
Barbie emblem is actually in the wireless telephone R & D, and is anticipated to close in the third quarter of 2009, an authorized release.
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