Back Link Essentials

Relevance

The most valuable links you can obtain will be pertinent to the niche you’ve chosen. As they get less pertinent the value will decrease as well. That’s why its important to do you very best to get links from related sites where you can both benefit from the link

Context

Getting quality links that are within context are the creme of the back-link world. Do your best to get contextual links from highly optimized websites that have a lot of relevant content. Links to your site surrounded by that kind of content is prime real estate.

Difficulty

The more difficult the link is to get the more valuable it usually is. Very often we will need to make a healthy investment somewhere to secure these links, whether its investing time with the people controlling powerful, relevant sites, investing time and energy into compelling content or investing pure cash it will always be difficult to get valuable links. So look for the hard ones.

Humanity

It seems that the less Human contact involved in link getting there is the better. However more often than not the highest quality links will require some sort of human element. That means you need to be willing to pick up the phone to call a webmaster or email as many relevant blog owners as possible or finding a way to network with fellow site owners at conferences and meetings. There’s always some human somewhere in charge of the links so find them!

Credibility

Links that come from trusted, high PR will do wonders for the credibility of your own site. Perceived value is very easy to manipulate and especially on the internet. Getting acknowledgment from trusted sites will increase that perceived value astronomically.

Authority

Along with credible links are those links that come from sites with massive amounts of authority within their chosen marketplace. If a majority of that market uses them as a source of information and support for their sites then you know you’ve got a superb link.

Investment

High-quality links will always come when you put in the necessary investment. Glad-handing like the politicians or throwing some hard earned cash are great examples of investing in your good links. My favorite has always been investing the time and effort required to produce some compelling, competent and linkable content.